Skip to main content

SEO: Search Engine Optimization: What is SEO?

How public search engines work.

SEO Meaning

SEO, or Search Engine Optimization, is the process of maximizing traffic to a website from free and organic (i.e. not paid) search results on search engines.

But wait

But, what does this mean for me the one doing the searching?

Knowing how websites present their material and how search engines organize their results can help you effectively search and evaluate the information in your results.

Research Librarian

Tricia Reinhart's picture
Tricia Reinhart