Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business Management

Guide to resources for course assignments.

Determining Market Share

Finding a Company's Market Share

Market share is calculated by taking the company's sales over the period and dividing it by the total sales in a given market or industry.  There is no ONE SINGLE source or market share information.  Market share is usually determined by consulting various sources.

Resources

Articles in Journals, Magazines & Newspapers

  • Search databases such as NexisUni, Academic Search Complete, Academic OneFile, Business Insights Essentials, to see what has been written about the company. 
  • As you search these databases watch for data such as the size of the market in dollars (ex: "the $5.2 million dollar XXXX market"), units of sales, value of shipments or industry sales in addition to phrases such as "market share" and "share of the XXXX market."

Trade Associations & Trade Magazines/Journals

  • Trade Associations & Trade Magazines/Journals can be excellent sources of market share data.
  • Trade Associations often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings. Try using the resources of an association's web site.

 Industry Statistics

  • From the Bureau of the Census.
    • see suggestions on the Recommended Websites tab
  • See the Industry Snapshots for an industry overview and information on leading companies

Annual Reports, Filings & Other Company Documents

  • Companies may report their own market share in the text of their annual reports and filings, on their Web sites, in press releases and other documents.

 

eBooks